Just about everyone in any sort of business understands that ads can pay dividends when they are targeted to the right group of people, and there have been many years of great success seen through avenues such as television and radio. However, a new market segment that is just beginning to really show growth and motivate businesses to begin working with it is the PodcastOne network ran by CEO Norman Pattiz.
There has been a recent brand lift study from renowned Edison Research which proves that the people who are listening to the programming also take positively to the ads that they are presented with there. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-launch-of-beyond-the-darkness-newest-jericho-network-program-300381157.html
The studies looked at 5 different national brands across 5 different product and service categories in order to measure variances in a variety of metrics after exposure or post-campaign. The results were quite impressive with a myriad of metrics from recall of specific messaging, intent to purchase and brand recall all be shifted upwards in the favor of the brands that were being tested.
This means that advertising with such programming can be a very profitable venture which has yet to be completely saturated like the other forms of advertising have been. If a company gets in now while everything is still at a relatively new stage then their product will likely receive an inspiring reception.
Norman Pattiz is the enterprising entrepreneur who founded PodcastOne, and it now sits as one of the leaders with over 200 over the world’s favorite podcasts being sent out from their studio.
All types of celebrities and superstars from Adam Carolla to Shaq to Chris Jericho and so many more produce content for the network, and if the Edison tests and industry feedback are any indication, it looks like his creation will continue to be a favorite of many for a long way into the future.
Norman Pattiz has commented himself that he has always held it as his primary goal to make it so that advertising across PodcastOne is able to provide brand lift and impact that simply outdoes the traditional advertising venues, and now that he is done that he wanted some verification to prove that it was so. Learn more about Norman Pattiz: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers
That is why the Edison reports were ordered, and the only question remaining is to determine where in the over 340 hours or original programming each week a product advertisement is best suited to reach the masses. He continues to transform the podcasting landscape and others can only envy or follow suit.