The music entertainment industry has a lot to offer. However, it comes with its challenges. These challenges pose as factors that might prevent an individual from achieving life-time goals. That does not mean that all is lost. In fact, the challenges facilitate the value of hiring a good manager. Desiree Perez is just one of these managers. She exudes confidence in her work. Perez is known for her stellar reputation. Not only is she a negotiator but also a dedicated manager.
Perez has been working with Jay-Z for more than five years. She put in a lot of work to stabilize his businesses. In fact, Jay’s involvement in business is attributed to Perez. As the manager of Roc Nation, Perez has always negotiated for better deals. Her character beats that of Cookie Lyon from Empire. One of the most memorable deals she landed is the TIDAL deal. In January, the deal $200 million record deal was sealed. Perez has proven her worth in the industry.
The fierce negotiator understands the ropes in music and business. She applies her talent to win deals. With the ability to crunch in numbers, Perez commits her time and talent to growing Roc Nation. When she joined the company, it was disastrous. However, with her consistency and charisma, she has been able to win the hearts of many investors. Des has also worked for Beyonce Formation. She has additionally worked for Rihanna’s Samsung project. This is a clear indication that her commitment to elevate her client’s lives supersedes her personal needs.
Roc Nation’s Expansion
With Des’ guidance, Roc Nation landed a deal that has seen the business expand to various levels of entertainment. Her impressive marketing skills have a major input in business. Roc Nation continues to attract high-profile investors. This is an added advantage to Jay-Z and his empire.