Standing as one of the music industry’s most influential and powerful female leaders, Desiree Perez continues to pursue her role as the chief operating officer of Roc Nation, a record label and full-service entertainment company created by entrepreneur and multiple Grammy Award-winning artist, Jay-Z. Desiree Perez was one of the key power figures to help see many of Roc Nation’s successes over the years. She has vigorously negotiated a deal in the past year that led Sprint to invest in over $200 million in TIDAL, a popular music and video streaming app. When Jay-Z’s album entitled 4:44 was released on TIDAL, Sprint sponsored the entire album as a free download in return that their customers would subscribe to TIDAL. This savvy marketing campaign has allowed the rap superstar’s new album to reach platinum level status in just a very short time.
Desiree Perez has been a COO of Roc Nation since 2009, prior to that she was involved in managing SC Enterprises and Roc Nation Sports, a sports management subsidiary of Roc Nation. Along with conducting business with potential moneymakers, managing and organizing new sponsorship for tours, she also oversees all of the publishing and labeling operations. Roc Nation have seen the explosive talent in up-and-coming artists and everyone that they have signed to their label have since grown to superstar status such as: Rhianna, Calvin Harris, Rita Ora, Shakira, J. Cole, Timbaland, Casi, Angie Martinez and many more talents. Desiree Perez was one of the female leaders named in Billboard’s 2017 recent list for the most powerful female executives in music. The list profiled more than a hundred women in the music industry with leadership roles that include negotiating groundbreaking deals, discovering awesome new talent and negotiating contracts. Desiree Perez is currently married to Juan Perez, the director of the Roc Nation Sports division.