As a sound and brilliant mind, Wes Edens continues to demonstrate his entrepreneurial acumen in the business space as the co-founder and private equity chief investment officer. Fortress Investment Group (FIG) is enjoying great dominance in the investment industry, owing to the icon’s outstanding leadership at the company. For the many years, he has been at Fortress, Wes Edens has demonstrated that he has all it takes to grow the company to realize its full potential. Read this on cnbc.com
Virgin Trains USA
One of Wes Eden’s specialties as an executive is strategic planning. Recently, the committed leader strategically agreed to a partnership in which Virgin Groups Richard Branson to have Brightline assume become Virgin Trains USA. Brightline is a train and development company under the larger Fortress Investment Group and based in South Florida. Currently, it has operations in Miami, Fort Lauderdale and West Palm Beach with underway plans to expand to Tampa and Orlando.
The widely reported strategic agreement will see Brightline retain its top executives from the FIG but will ride under the new brand which is more established, trusted and respected in the market. Virgin agreed to make a minority investment in the venture and let FIG affiliates run the business development process, oversee daily operations and engineering aspects of the company. The Wes Edens partnership presents new opportunities to further the growth of the company, and expand to new markets.
Strengths and Opportunities
In what is an added advantage, the two business moguls have a shared focus on improving customer experience. Additionally, Both Brightline and Virgin Group are driven by an innovation culture. Richard Branson is confident of the Virgin Trains USA’S ability to bring with it the much-needed transformation in America’s commuter train service. Virgin Group’s marketing expertise coupled with its experience in the UK’s rail sector are additional advantages to the partnership
According to Richard Branson, the new deal is a valuable opportunity to offer above-board service experience to the tens of millions of Americans using commuter train services on a daily basis. Wes Edens has expressed confidence in the new agreement and is working out plans to spread expand Virgin Trains USA to Las Vegas and Southern California.